Who is Professor Curtis?

I didn't give myself that title — a marketing team did, and I've been mildly embarrassed and secretly flattered ever since. 'Professor' conjures someone in a tweed jacket who knows everything about one thing. I'm more the person you want on your pub trivia team: dangerous across categories, not precious about any of them.

30+ Years Across All Sides of CPG Data

Manufacturer

Nestle, JD Irving

What it taught: What manufacturers actually need from data, and where they mislead themselves

Retailer

Sobeys, CVS, Panda

What it taught: How retailers think about data which is not the same as how manufacturers think about data

Supplier

Aimia, Circana/IRI

What it taught: How the data are aggregated, where the seams are, how platforms are developed, what the tools hide

With bona fide teaching experience

Education Credentials

MS in Teaching - University of Chicago

Microsoft PowerBI certified

Self taught advanced Excel, SharePoint, Website Builder

I Make People Smarter

The best moment is when someone says back to you, months later, a framework you gave them and they don't remember where they heard it. That means it became theirs. That's the job.